At HHL we proudly say that we have never won a creative award. Heck, we don’t even enter the competitions. A panel of judges can’t determine what successful retail advertising looks or sounds like, consumers do. And the only way to gauge consumer reaction to our advertising is by looking at sales. That’s the driving principal that our agency was founded on more than three decades ago: creative that sells. Whether we are working in traditional or digital media, we always strive for creative that represents our stores well, but most importantly, drives retail sales.